How might we
design a pop-up shop for Levi’s that will push the brand forward and increase brand love specifically from Gen X?
Research
I researched the brand in order to familiarize myself with its history and aesthetic to ensure a believable and on-brand end product.
Why should this pop-up shop exist? I like it, but I am neither the brand or the target audience, so it was important for me to establish what they get from this.
I researched Gen X history, and conducted a number of interviews to better understand there feeling on the brand.
Ideation
Sketch Ideation
100 plus pages of idea generation and iteration later and my ability to draw denim had increased a hundredfold.
After taking some time to establish a clear scope, I did more sketches. Finally, I settled on an idea I was excited to make real.
Final Product
Even when people are living on the moon they will still be wearing Levi’s.
Levi’s have been around for over 100 years. This pop-up shop shows Levi’s will still be relevant in another 100 years.
I used the example of Tim to help me visualize the people within the space.
To show off the innovation of Levi’s I used a theoretical Levi’s smart trucker jacket 2.0. The only change from the current jacket being the haptics built throughout the jacket.
The structure will inspire curiosity and draw people to it.
People will see the subtle branding, and if they want to know more the Levi’s worker at the entrance can give them a quick description.
The user can grab a haptic jacket at the entrance and begin up the stairs. As they rise, the lights dim and the user feels transported to a new world.
Once they reach the top people are greeted by a view of the earth from space.
Visitors sit in swiveling denim chairs with adjustable headrests to ensure a comfortable viewing experience.
Experience a real spacewalk through the domed projection and the built in haptics in the smart jackets.
